Our target audience are basketball fans ages 8 to 88 in mainland China. Since 2013, the number of online sports viewership has increased by a steady 9% each year. China is the largest market for smartphone users, with 730 million people using a smartphone, 87% of sports fans watch sports content daily on their smartphones. There is an estimated audience of over 430 million basketball fans. The goal of our platform is to carve out a dedicated market share of smartphone users, and sports fans, to be dedicated to watching newly released content on our exclusive site. Our goal is to claim a 5% market share of viewership from this audience, or close to 25 million people in China and Asia pacific.